LOS ANGELES TIMES, January 22, 2000 John 'Jack' LAKE: St. Petersburg Times Publisher John B. 'Jack' LAKE, 79, St. Petersburg Times Publisher who helped the Florida city gain an art museum and a baseball team. LAKE served in World War II and the Korean War, working in advertising in the intervening years at the Eagle Gazette, a small daily newspaper in Lancaster, Ohio. After serving as advertising manager of the Elizabeth Journal in New Jersey, he moved to the St. Petersburg Times in 1960. LAKE rose from advertising director to publisher in 1971. When he joined the newspaper, its daily circulation was 100,000; when he retired in 1984, it had risen to 270,000. Considered a leader of his community, LAKE served as president of the St. Petersburg Area Chamber of Commerce and the Suncoast Chamber of Commerce. He was instrumental in bringing the Salvador DALI Museum to St. Petersburg. And along with Jim HEALEY, Lake was one of the first to dream that the waterfront city across the bay from larger Tampa soul have its won big league baseball team. He worked to pave the way, and threw out the first pitch of the first game when St. Petersburg welcomed the expansion Tampa Bay Devil Rays. On January 15, on Snell Isle off St. Petersburg of a stroke. Florida Publisher dead at 79 St. Petersburg, Fla. (AP) January 17, 2000 John B. "Jack" Lake, who as publisher of the St. Petersburg Times saw the newspaper grow in prominence along with the city died Saturday after an apparent stroke. He was 79. Lake, who was a community force as much as a newspaper leader; helped bring the Salvador Dali Museum to St Petersburg. He also supported the city in its bid to lure a major league baseball expansion franchise, the Tampa Bay Devil Rays. After serving in World War II, Lake started his newspaper career at the Eagle Gazette, a small daily in Lancaster, Ohio. He began working in classified advertising and stayed at the Eagle Gazette 10 years. After returning to active duty in the Korean War and a stint as advertising manager at the Elizabeth Journal in New Jersey, Lake came to St.Petersburg in 1960. At the Times, the rose from advertising director through the ranks until taking over as publisher in 1971. He retired in 1964. His years at the paper were marked by rapid circulation growth as the community grew. The year before Lake arrived the Times' daily circulation was 100,000. The year he left, it was 270,000. Newsday - Nassau County Edition-Newsday; Long Island NY; 2000-1-17 OBITUARIES: LONG ISLAND NEWSDAY, Monday, January 17, 2000; page A31: John B. LAKE, 79, Ex-Newspaper Publisher, The Associated Press John B. (Jack) LAKE, who as publisher of the St. Petersburg Times for more than a decade say the Newspaper grow into one of the nation's major dailies as the city he loved grew too, has died. He was 79. LAKE was a community leader as much as a newspaper leader. He helped bring the Salvador Dali Museum to St. Petersburg and paved the way for the city to lure a Major League baseball expansion franchise, the Tampa Bay Devil Rays. LAKE died Saturday at his Snell Isle home after an apparent stroke, family members said. "Jack LAKE combined newspaper values and community values better than any man I've known," said Andrew BARNES, editor, chairman and chief executive officer of the Times. Along with Jim HEALEY, LAKE was one of the first to dream that this quiet, but growing waterfront city across the bay from Tampa should have its own big league baseball team. He threw out the first pitch of the first minor league game when the Devil Rays' farm system started playing. "He loved St. Petersburg so much," said baseball legend and close friend Stan MUSIAL. "Jack was somebody who loved life and loved people." LAKE started his newspaper career (after serving in WWII) at the Eagle Gazette, a small daily in Lancaster, OH. He began working in classified advertising and stayed at the Eagle Gazette 10 years. After returning to active duty in the Korean War and a stint as advertising manager att he Elizabeth Journal in NJ, LAKE came to St. Petersburg in 1960. At the Times, he rose from advertising director through the ranks until taking over as publisher in 1971. He retired in 1984. His years at the paper were marked by rapid circulation growth as the community grew. The year before LAKE arrived, the Times daily circulation was 100,000. They year he left, it was 270,000. LAKE also served as president of the St. Peterburg Area Chamber of Commerce and the Suncoast Chamber of Commerce. "The whole town and all of FL owe Jack enduring thanks for his civic vision and dominant leadership," said Eugene PATTERSON, editor emeritus of the Times. "St. Petersburg is a big-league city and the Times is FL's largest daily in large part because Jack LAKE came this way."